Agency mania harnessing the madness of client/agency relationships for high-impact results
A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
SelectBooks, Inc
2010
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| Edición: | 1st ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b22676661*spi |
| Sumario: | A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls |
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| Descripción Física: | XIX, 316 p. ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. 304-307) e índice |
| ISBN: | 9781590792056 |
