Media, organizations and identity
"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Houndmills, Basingstoke, Hampshire (England) ; New York :
Palgrave Macmillan
2010
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b21799003*spi |
| Sumario: | "The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media" |
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| Descripción Física: | XII, 214 p. : il. ; 23 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780230515512 |
