Essentials of corporate communication implementing practices for effective reputation management
Providing a toolbox for understanding and implementing corporate communication, Essentials of Corporate Communication is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the most important theoretical notions on identity, identifi...
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| Formato: | Libro |
| Idioma: | Inglés |
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London ; New York :
Routledge
2008
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| Edición: | Repr |
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b20066442*spi |
| Sumario: | Providing a toolbox for understanding and implementing corporate communication, Essentials of Corporate Communication is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the most important theoretical notions on identity, identification, reputation, and corporate branding, this text illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The book also features discussion questions for students, chapter introductions, reflection, and key points boxes. It uses well-known companies such as Boeing, Volkswagen, Johnson & Johnson, Virgin, and IKEA as examples; as well as issues such as the Gulf War to illustrate key points |
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| Descripción Física: | XVI, 306 p. ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. [284]-301) e índice |
| ISBN: | 9780415328265 9780203390931 |
