Media management a casebook approach
This book provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solvi...
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Lawrence Erlbaum Associates
2008
|
| Edición: | 4th ed |
| Colección: | LEA's communication series
|
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b18945004*spi |
| Sumario: | This book provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. |
|---|---|
| Descripción Física: | XI, 414 p. ; 23 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. 383-404) e índice |
| ISBN: | 9780805861976 |
