| Sumario: | "This book addresses a new philosophy or a major strategy that is emerging today in international business: simulaneous competition and cooperation between multinational enterprises (MNEs) and their global rivals, foreign governments, alliance partners, and corporate members. ... Coopetition goes beyond conventional rules of competition and cooperation to combine the advantages of both. Coopetition involves cooperating to create a bigger business pie, while competing to divide it up. Cooperation reflects the elements of mutual accommodation and collaboration, seeking joint payoffs and goal accomplishment from the interdependent activities or resources. Competition reflect the elements of bargaining or control and related conflicts, seeking private gains for the[ir] own party."-- p.9 (Preface)
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