Marketing to moviegoers a handbook of strategies used by major studios and independents
The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.This book provides practical data, such as templates for advertising campaigns...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Amsterdam [etc.] :
Elsevier
2005
|
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b17482306*spi |
| Sumario: | The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business. |
|---|---|
| Descripción Física: | XII, 300 p. ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780240806877 |
