Agency account handling avoiding blood, sweat and tears
This book provides marketing, advertising and branding professionals with the ultimate guide on how to handle a new account and how to successfully keep existing accounts. It is a practical handbook that lays out guidelines, tips, and techniques for professionals looking to keep their clients happy
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Chichester (West Sussex) :
John Wiley & Sons
2004
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b17213046*spi |
| Sumario: | This book provides marketing, advertising and branding professionals with the ultimate guide on how to handle a new account and how to successfully keep existing accounts. It is a practical handbook that lays out guidelines, tips, and techniques for professionals looking to keep their clients happy |
|---|---|
| Descripción Física: | XIV, 190 p. : il. ; 25 cm |
| Bibliografía: | Bibliografía (p. [177]) e índices |
| ISBN: | 9780470871591 |
