Marketing clients and their advertising agencies : the antecedents and consequences of client role ambiguity in complex service production

Marketing clients and their advertising agencies the antecedents and consequences of client role ambiguity in complex service production

Detalles Bibliográficos
Autor principal: Beard, Fred Kenneth (-)
Formato: Tesis
Idioma:Inglés
Publicado: Ann Arbor : UMI 2002
Colección:UMI Dissertation services
Materias:
Agencias de publicidad > Marketing.
Publicidad
Ver en Universidad de Navarra:https://innopac.unav.es/record=b15206129*spi

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