Marketing clients and their advertising agencies the antecedents and consequences of client role ambiguity in complex service production
| Autor principal: | |
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| Formato: | Tesis |
| Idioma: | Inglés |
| Publicado: |
Ann Arbor :
UMI
2002
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| Colección: | UMI Dissertation services
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b15206129*spi |
| Notas: | Xerocopia del original de1995 |
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| Descripción Física: | 116 p. ; 22 cm |
