The founding fathers of advertising research a tribute by the Advertising Research Foundation
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Advertising Research Foundation
1977.
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b14777009*spi |
| Notas: | Cover title. "Reprinted from the Journal of Advertising Research, June l977." |
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| Descripción Física: | 32 h. : ports. ; 28 cm |
