All consumers are not created equal the differential marketing strategy for brand loyalty and profits
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
Wiley & Sons
1995
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b13163310*spi |
| Descripción Física: | XIV, 320 p. ; 24 cm |
|---|---|
| Bibliografía: | Includes bibliographical references (p. 301-308) and index |
| ISBN: | 9780471120049 |
