Interactive marketing how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Sydney [etc.] :
Prentice Hall
1994
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b13030425*spi |
| Descripción Física: | XLI, 463 p. : il. ; 25 cm |
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| ISBN: | 9780724810949 |
