Selling print with TV a strategic study workshop for publishers, developing the media multiplier story and the benefits of using print with television
Autores Corporativos: | , |
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Otros Autores: | |
Formato: | Libro |
Idioma: | Inglés |
Publicado: |
London :
FIPP
1993
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Materias: | |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b12988182*spi |
Notas: | FIPP Research Seminar, Selling print with TV : wednesday 24 November 1993, Loondon, UK. - P. 5 |
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Descripción Física: | 169 p. ; 30 cm |