Advertising in America the consumer view : a report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising

Detalles Bibliográficos
Autor principal: Bauer, Raymond A. (-)
Autor Corporativo: Harvard University Graduate School of Business Administration, editor (editor)
Otros Autores: Greyser, Stephen A., coautor (coautor), Kanter, Donald L., colaborador (colaborador), Weilbacher, William M., colaborador (otros), Courtney, Alice E., otros, Gale, Christopher, otros
Formato: Libro
Idioma:Inglés
Publicado: Boston : Division of Research, Graduate School of Business Administration, Harvard University 1968
Materias:
Ver en Universidad de Navarra:https://innopac.unav.es/record=b12386212*spi
Descripción
Descripción Física:XXVI, 473 p. ; 21 cm