The handbook of communication and corporate social responsibility
While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester :
Wiley-Blackwell
2011.
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| Colección: | Libros electrónicos en ECONIS.
Colección de libros electrónicos de ULoyola. |
| Materias: | |
| Acceso en línea: | Acceso al texto completo en ECONIS |
| Ver en Universidad Loyola: | https://catalogo.uloyola.es/Record/188070 |
Solicitar por préstamo interbibliotecario:
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| Sumario: | While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"-- |
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| ISBN: | 9781444336344 |
