Marketing real people, real choices
For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston :
Prentice hall
2012.
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| Edición: | 7th ed |
| Materias: | |
| Ver en Universidad Loyola: | https://catalogo.uloyola.es/Record/98852 |
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| Sumario: | For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. |
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| Descripción Física: | 570 p. ; 28 cm |
| ISBN: | 9780132176842 |
