Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage

Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage

Detalles Bibliográficos
Autor principal: Shoemaker, Stowe (-)
Otros Autores: Lewis, Robert C., Yesawich, Peter C.
Formato: Libro
Idioma:Inglés
Publicado: Upper Saddle River, New Jersey : Pearson Education cop. 2007.
Materias:
Marketing de servicios.
Turismo > marketing.
Ver en Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002959219703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Solicitar por préstamo interbibliotecario: Correo
Descripción
Notas:Lewis's name appears first on the earlier edition.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Descripción Física:XXXV, 662 p. : col. il., maps ; 28 cm
ISBN:9780131182400

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