International business

The book has a clearly formulated structure to introduce students to international business. It follows a comprehensive, logical, and graded approach based on the concept, environment, structure, and strategy of international business. It uses contemporary research alongside up-to-date examples and...

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Detalles Bibliográficos
Otros Autores: Varma, Sumati, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Uttar Pradesh, India : Pearson India Education Services Pvt. Ltd [2021]
Edición:Second edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825910406719
Descripción
Sumario:The book has a clearly formulated structure to introduce students to international business. It follows a comprehensive, logical, and graded approach based on the concept, environment, structure, and strategy of international business. It uses contemporary research alongside up-to-date examples and current statistics to track global developments in the field of international business. The book also has the broadest possible geographical coverage as it explores emerging business practices in Africa; TNCs from Latin America; the emergence of Vietnam, Indonesia, and Turkey as business forces to reckon with; and foreign trade in India. To provide a well-rounded perspective on a topic, it emphasizes the facts as well as the associated debates surrounding them. In addition, it incorporates several pedagogical features designed to arouse the interest of students and engage them in the subject.
Notas:Includes index.
Descripción Física:1 online resource (545 pages) : illustrations
ISBN:9789390394456