Are everywhere stores the new face of retail?
Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditiona...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2023.
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825907306719 |
| Sumario: | Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it's still early days, retailers should proactively consider these strategies' potential risks and opportunities. |
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| Notas: | Reprint #65307. |
| Descripción Física: | 1 online resource (5 pages) |
