LUXURY MARKETING, SUSTAINABILITY AND TECHNOLOGY : the future of luxury management

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LUXURY MARKETING, SUSTAINABILITY AND TECHNOLOGY the future of luxury management

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.

Detalles Bibliográficos
Otros Autores:	Thaichon, Park, editor (editor), Quach, Sara, editor
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	[S.l.] : ROUTLEDGE 2023.
Colección:	Routledge studies in luxury management.
Materias:	Luxury goods industry > Management. Retail trade > Management.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825851506719

Descripción
Sumario:	Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.
Descripción Física:	1 online resource
ISBN:	9781000891928