Smart product breakthroughs depend on customer control

Smart product breakthroughs depend on customer control

Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they've relinquished some control to a machine is inhibiting the products' br...

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Detalles Bibliográficos
Otros Autores: Zimmermann, Jenny, author (author), Görgen, Jonas, author, Bellis, Emanuel de, author, Hofstetter, Reto, author, Puntoni, Stefano, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2023.
Edición:[First edition]
Materias:
Technological innovations > Marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823021206719
Descripción
Sumario:Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they've relinquished some control to a machine is inhibiting the products' broader adoption and customer satisfaction. Based on their research, the authors recommend ways that smart-product companies can increase consumers' sense of control and autonomy when using smart technology.
Notas:"Reprint 64332."
Descripción Física:1 online resource (6 pages)

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