The incumbent's deep tech strategy playbook : by taking a three-step approach to engaging with deep-tech ecosystems, incumbent companies can remain competitive, drive innovation, and create commercially valuable offerings

The incumbent's deep tech strategy playbook by taking a three-step approach to engaging with deep-tech ecosystems, incumbent companies can remain competitive, drive innovation, and create commercially valuable offerings

Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their...

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Detalles Bibliográficos
Otros Autores: Candelon, François, author (author), Patel, Vinit, author, Männig, Max, author, Paschkewitz, John, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review 2023.
Edición:[First edition]
Materias:
Business > Technological innovations.
Industrial management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822929306719
Descripción
Sumario:Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their deep-tech engagement strategies. Using the European steel industry as an example, they describe the factors companies should consider when choosing an approach to deep tech in their own industries.
Notas:Reprint #64448.
Descripción Física:1 online resource (11 pages) : illustrations

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