Do you have a corporate philanthropy strategy? developing a strategic process for corporate philanthropy decision-making can boost a company's social impact and competitive edge

Strategic corporate philanthropy — voluntary giving that builds on a company’s core competencies to both effect social impact and improve its competitive position — can be difficult for leaders to navigate. Based on their research, the authors have developed a framework to help business leaders dete...

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Detalles Bibliográficos
Otros Autores: Casajús-Burutaran, Ane, author (author), Ambos, Tina C., author, Probst, Gilbert, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review 2023.
Edición:[First edition]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822922506719
Descripción
Sumario:Strategic corporate philanthropy — voluntary giving that builds on a company’s core competencies to both effect social impact and improve its competitive position — can be difficult for leaders to navigate. Based on their research, the authors have developed a framework to help business leaders determine whether a philanthropic project is a good fit for their organization. By asking the right questions, leaders can best decide what, how, and where to engage in corporate philanthropy.
Notas:"Reprint 64443."
Descripción Física:1 online resource (8 pages)