Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment

Growth opportunities for brands during the COVID-19 crisis small and midtier brands have unique opportunities to provide value in the new consumer environment

Detalles Bibliográficos
Otros Autores: Knowles, Jonathan, author (author), Ettenson, Richard, author, Lynch, Patrick, author, Dollens, Joseph, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review [2020]
Materias:
COVID-19 (Disease) > Economic aspects.
Small business marketing.
Branding (Marketing)
Consumer behavior.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822830806719
Descripción
Notas:"Reprint #61423."
Descripción Física:1 online resource (1 volume)

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