The promise of targeted innovation : large players in the consumer goods industry might see better returns from their R&D if they copied their smaller competitors

The promise of targeted innovation large players in the consumer goods industry might see better returns from their R&D if they copied their smaller competitors

Detalles Bibliográficos
Otros Autores: Corstjens, Marcel, author (author), Carpenter, Gregory S., author, Hasan, Tushmit M., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review [2018]
Materias:
Technological innovations.
Research and development projects.
Business enterprises > Technological innovations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822810806719
Descripción
Notas:Place of publication from publisher's website.
"Reprint #60207."
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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