The magic that makes customer experiences stick : the most memorable experiences are suffused with emotion - not extra features or value for money

The magic that makes customer experiences stick the most memorable experiences are suffused with emotion - not extra features or value for money

Detalles Bibliográficos
Otros Autores: Thomke, Stefan H., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review [2019]
Materias:
Customer relations > Management.
Customer loyalty.
Consumer satisfaction.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822809706719
Descripción
Notas:"Reprint #61107."
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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