The hybrid trap : why most efforts to bridge old and new technology miss the mark : mature companies often lack the vision and resolve to fully commit to new technologies, even when consumers are ready for them : this leads companies to develop watered-down products with limited capabilities and leaves them exposed to upstart competitors

The hybrid trap why most efforts to bridge old and new technology miss the mark : mature companies often lack the vision and resolve to fully commit to new technologies, even when consumers are ready for them : this leads companies to develop watered-down products with limited capabilities and leaves them exposed to upstart competitors

Detalles Bibliográficos
Otros Autores: Suarez, Fernando F., author (author), Utterback, James M., 1941- author, Gruben, Paul von, author, Kang, Hye Young, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review [2018]
Materias:
Business enterprises > Technological innovations > Economic aspects.
Technological innovations > Management > Economic aspects.
New products > Technological innovations > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822809206719
Descripción
Notas:"Reprint #59328."
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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