Seeding innovation the path to profit and purpose in the 21st century
"Gen Z and others are looking for companies with purpose. They are calling out the meaningless press releases and fabricated realities of yesterday. They are consumer advocates who want the truth. They want transparency, purpose and future proofing for themselves and the planet they're inh...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2024]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820530106719 |
| Sumario: | "Gen Z and others are looking for companies with purpose. They are calling out the meaningless press releases and fabricated realities of yesterday. They are consumer advocates who want the truth. They want transparency, purpose and future proofing for themselves and the planet they're inheriting. Cut throat, extractive capitalism is destroying their planet and holds little to no appeal. Pierre Teilhard de Chardin said that the future belongs to those who give the next generation reason to hope. Market share says the same. Brands like Sara Blakely's SPANX and Blake Mycoskie's Tom's Shoes brought a purpose to their products, and their successes have been legendary. But a lot more is happening, and break out brands and authentic stories are carving out market share at record growth rates. So what do a morbid water brand, a food delivery driver, a homeless woman on the floor of SFO, and a mac and cheese company have in common? Profit, purpose and authenticity and enormous market share. They are showing us the smartest way to lead today and how we can live tomorrow. Leadership is changing. The homogeneous profiles of leadership teams and boards are yielding to female-led companies, diversity, equity and inclusion that are becoming signature characteristics of some of the most successful and powerful brands. As business schools, business leaders and investors focus not only on profitability, but also employee retention, recruiting, collaboration and more, Seeding Innovation, will show you how to build resilience and purpose into your business plan that enhances your bottom line, fortifies employee retention and so much more"-- |
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| Descripción Física: | 1 online resource (xiv, 242 pages) |
| ISBN: | 9781394227112 9781394227129 |
