Marketing Research
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice* The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future* Numerous examples and problems framed using real d...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Noida :
Pearson India
2015.
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| Edición: | 1st ed |
| Colección: | Always learning.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820525706719 |
| Sumario: | * The Research in Action feature links the concepts discussed in the chapter to actual industry practice* The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future* Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods* Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories* Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach. |
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| Descripción Física: | 1 online resource (657 pages) |
| ISBN: | 9789332544673 |
