| Sumario: | Disciplined Entrepreneurship Expanded & Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and managing director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet, systematically walks listeners through exactly how to create a successful startup. This book presents a detailed, sequential-but not linear-integrated and proven twenty-four-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Listeners will also find: the number-one process reason that new ventures fail; that entrepreneurship is not an art, but rather a craft that can be learned; and how the best idea or product is no assurance at all that you will win-there is much more. Perfect for aspiring founders and entrepreneurs within existing organizations, Disciplined Entrepreneurship Expanded & Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.
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