The gap between the vision for marketing and reality : a brief dicussion of the results of the IBM 2011 Global CMO study and what it reveals about how far marketing has come and where there's room for growth

The gap between the vision for marketing and reality a brief dicussion of the results of the IBM 2011 Global CMO study and what it reveals about how far marketing has come and where there's room for growth

Detalles Bibliográficos
Otros Autores: Kotler, Philip, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cambridge, MA : MIT Sloan Management Review [2012]
Materias:
Marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820513706719
Descripción
Descripción Física:1 online resource (1 volume) : illustrations

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