Integrating supply and demand : at many companies, sales generaton activities have become disconnected from the operational activities required to fulfill that demand, resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation

Integrating supply and demand at many companies, sales generaton activities have become disconnected from the operational activities required to fulfill that demand, resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation

Detalles Bibliográficos
Otros Autores: Tate, Wendy L., author (author), Mollenkopf, Diane, author, Stank, Theodore P., author, Silva, Andréa Lago da, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology [2015]
Materias:
Business logistics > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820507306719
Descripción
Notas:"Reprint #56403."
From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
Descripción Física:1 online resource (1 volume)

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