The new mission for multinationals : As local companies win an increasing share of markets in emerging economies, multinationals need to let go of their global strategies and embrace a new mission: integrate locally and adapt globally

The new mission for multinationals As local companies win an increasing share of markets in emerging economies, multinationals need to let go of their global strategies and embrace a new mission: integrate locally and adapt globally

Detalles Bibliográficos
Otros Autores: Santos, José F. P., author (author), Williamson, Peter J., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology [2015]
Materias:
International business enterprises.
Globalization.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820507006719
Descripción
Notas:"Reprint #56409."
From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
Descripción Física:1 online resource (1 volume)

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