Creating online videos that engage viewers : many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?

Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?

Detalles Bibliográficos
Otros Autores: Pirouz, Dante M., author (author), Pirouz, Raymond, 1969- author, Thomson, Matthew, author, Johnson, Allison R., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology [2015]
Materias:
Internet videos.
Customer relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820506406719
Descripción
Notas:"Reprint #56406."
From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.

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