Leading in the age of super-transparency : thanks to social media and an increasing flood of data, the capacity to generate causes and controversies almost instantly has become the new norm in today's "super-transparent society." Most business leaders have not yet come to grips with the new reality, and what it means for their organizations

Leading in the age of super-transparency thanks to social media and an increasing flood of data, the capacity to generate causes and controversies almost instantly has become the new norm in today's "super-transparent society." Most business leaders have not yet come to grips with the new reality, and what it means for their organizations

Detalles Bibliográficos
Otros Autores: Austin, Robert D. 1962- author (author), Upton, David M., 1959- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology [2016]
Materias:
Customer relations.
Relationship marketing.
Technology > Management.
Social media.
Business communication.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820505706719
Descripción
Notas:"Reprint #57208."
From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.

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