Mastering the market intelligence challenge : to thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using market intelligence

Mastering the market intelligence challenge to thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using market intelligence

Detalles Bibliográficos
Otros Autores: Chari, Murali D. R., author (author), Luce, Kimberlee, author, Thukral, Inder, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Materias:
Marketing research.
Marketing > Decision making.
Business planning.
Developing countries > Economic conditions.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820503506719
Descripción
Notas:"Reprint #58208."
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.

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