When customers become fans : the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs

When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs

Detalles Bibliográficos
Otros Autores: Dong, Jielin, author (author), Zhang, Yanli, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology [2016]
Materias:
Customer relations > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820481706719
Descripción
Notas:"Reprint #57217."
From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
Descripción Física:1 online resource (1 volume)

Ejemplares similares