Using social media in business disputes : until recently, the mere threat of litigation and the prospect of a prolonged and costly lawsuit was often all that it took to persuade a smaller business to acquiesce to a larger competitors legal demands. But that's changing

Using social media in business disputes until recently, the mere threat of litigation and the prospect of a prolonged and costly lawsuit was often all that it took to persuade a smaller business to acquiesce to a larger competitors legal demands. But that's changing

Detalles Bibliográficos
Otros Autores: Orozco, David, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology [2016]
Materias:
Social media.
Mass media and business.
Relationship marketing.
Customer relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820481606719
Descripción
Notas:"Reprint #57212."
From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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