Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability

Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability

Detalles Bibliográficos
Otros Autores: Wixom, Barbara Haley, 1969- author (author), Schüritz, Ronny M., author, Farrell, Killian, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review [2020]
Materias:
Product management.
New products > Management.
Consumers > Research.
Branding (Marketing)
Customer relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820449906719
Descripción
Notas:"Reprint #61425."
Descripción Física:1 online resource (1 volume) : illustrations

Ejemplares similares