Descripción
| Sumario: | "Measuring and optimizing tune-in is critically important for the media and entertainment industries. This discussion focuses on best practices for utilizing data and machine learning to optimize tune-in on national linear inventory. In order to do this properly, advertisers need to unify their marketing ecosystem, design a holistic measurement approach, and break down barriers for closed-loop, incremental measurement. In this session you will learn how to: 1. Create a framework for utilizing data and machine learning to maximize tune-in and 2. Overcome analytical obstacles created from fragmented and incomplete data."--Resource description page.
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| Notas: | Title from resource description page (Safari, viewed November 2, 2020). |
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| Descripción Física: | 1 online resource (1 streaming video file (19 min., 34 sec.)) : digital, sound, color |
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