Pharma marketing management
Pharma Marketing Management offers a comprehensive exploration of the concurrent dynamics of pharmaceutical marketing in India. With six insightful chapters, dealing with pharmaceutical market management concepts and principles, product decisions, promotion, pharmaceutical marketing channels, pricin...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Uttar Pradesh, India :
Pearson India Education Services Pvt. Ltd
[2024]
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009816675706719 |
| Sumario: | Pharma Marketing Management offers a comprehensive exploration of the concurrent dynamics of pharmaceutical marketing in India. With six insightful chapters, dealing with pharmaceutical market management concepts and principles, product decisions, promotion, pharmaceutical marketing channels, pricing, and regulatory framework, this book delves into essential topics crucial for understanding and navigating the complexities of the pharmaceutical industry. |
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| Descripción Física: | 1 online resource (208 pages) : illustrations |
| ISBN: | 9789361595035 |
