Strategic storytelling how to create persuasive business presentations

"Strategic storytelling" is a complete guide to creating persuasive business presentations. Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-d...

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Detalles Bibliográficos
Otros Autores: McKinsey, Dave, autor (autor)
Formato: Libro
Idioma:Inglés
Publicado: © 2014
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009802638406719
Descripción
Sumario:"Strategic storytelling" is a complete guide to creating persuasive business presentations. Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery"-- A la contracoberta
Descripción Física:viii, 257 pàgines : il·lustracions en color; 23 cm
ISBN:9781500594466