Minority influence and innovation antecedents, processes and consequences
Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social con...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hove, East Sussex ; New York, N.Y. :
Psychology Press
2010.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798325506719 |
| Sumario: | Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimul |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (425 p.) |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9781135232764 9781135232771 9781282595033 9786612595035 9780203865552 |
