The psychology of entertainment media blurring the lines between entertainment and persuasion
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Mahwah, NJ :
Lawrence Erlbaum
c2004.
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| Edición: | 1st ed |
| Colección: | Advertising and consumer psychology.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798107006719 |
| Sumario: | The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.The collection covers three broad areas:the potential effects of embedding promotions within entertainment media content;t |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (363 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781410609366 9781135622046 9781283656504 9781282374805 9786612374807 |
