Sex in advertising perspectives on the erotic appeal
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the followi...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Mahwah, New Jersey :
Lawrence Erlbaum Associates
2003.
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| Edición: | 1st ed |
| Colección: | LEA's communication series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798006606719 |
| Sumario: | Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interp |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (307 p.) |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9781135638207 9781282321984 9786612321986 9781410607065 |
