Universal Principles of Branding 100 Key Concepts for Defining, Building, and Delivering Brands
"Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding"--
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Minneapolis :
Quarto Publishing Group USA
2023.
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| Edición: | 1st ed |
| Colección: | Rockport Universal Series
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009770738706719 |
Tabla de Contenidos:
- Intro
- Cover
- Title
- CONTENTS / ALPHABETICAL
- CONTENTS / CATEGORICAL
- Introduction
- 01 Abstraction
- 02 Anthropology / Ethnography
- 03 Association
- 04 Authenticity
- 05 Bandits and Robots
- 06 Beauty, Not Beautification
- 07 The Big Five
- 08 Black Box or Scientific Method
- 09 Blurring
- 10 Body and Brand
- 11 Brand Architecture
- 12 Brands Are a Technology
- 13 Branded Unconscious
- 14 Campaigns
- 15 Case Studies
- 16 Celebrities
- 17 Character
- 18 Comfort and Disruption
- 19 Commit to the Bit
- 20 Conflict
- 21 Context
- 22 Crafty Creativity
- 23 Customer Journey
- 24 Delivery
- 25 Difference and Différance
- 26 Digital to Social Strategist
- 27 Disaggregated Data
- 28 Do No Harm
- 29 Don't Fear the Audit
- 30 Ecosystem
- 31 Engagement
- 32 Environment/Anti-environment
- 33 Erotics of Brands
- 34 Everybody Lives in a Body
- 35 Everyone Works in Branding
- 36 Flexing
- 37 Frameworks
- 38 Framing
- 39 Gathering (and Dividing)
- 40 Generosity (and Humility)
- 41 Go Outside Your Lane
- 42 Haptics
- 43 Hearing Voices
- 44 Heterogeneity
- 45 History and Genealogy
- 46 How You Say It
- 47 Identity
- 48 Influencers Are a Racket
- 49 Intimacy
- 50 Jargon (and Fear)
- 51 Jungian-ish Archetypes
- 52 Kill the Human
- 53 Let's Put on a Show
- 54 Magic and Superstition
- 55 Management
- 56 The Master Narrative Problem
- 57 Mystery Is Sexy
- 58 Naming Is Knowing
- 59 Nostalgia
- 60 No Such Place as "Away"
- 61 Observation
- 62 One ______ Fallacy
- 63 Out of Home, but in the Mind
- 64 Parody Is a Sign of Success
- 65 Party People
- 66 Permission
- 67 Playtime
- 68 Politics
- 69 Professionalism Second
- 70 Relationships
- 71 Render unto Caesar
- 72 Repair and Age
- 73 Repetition and Syncopation
- 74 Retinal / Non-retinal
- 75 Rituals and Routine
- 76 Scoping.
- 77 Semantic Infiltration
- 78 Signals
- 79 Skepticism
- 80 Social Responsibility
- 81 Sonic Branding
- 82 Standards
- 83 Strategy
- 84 Tag, You're It
- 85 Take Me Home
- 86 Talk to the Gatekeepers
- 87 Taste the Rainbow
- 88 Tension
- 89 Thinking Over Wisdom
- 90 Time
- 91 Touchpoints
- 92 Valuation
- 93 Values
- 94 Viruses and Variants
- 95 War Language
- 96 Weakest Link
- 97 What Is the Product?
- 98 World-building
- 99 You Are Not a Brand
- 100 Zany, Cute, and Informative
- About the Author
- Acknowledgments
- Index
- Dedication
- Copyright.
