Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands

Universal Principles of Branding 100 Key Concepts for Defining, Building, and Delivering Brands

"Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding"--

Detalles Bibliográficos
Autor principal: Kingsley, Mark (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Minneapolis : Quarto Publishing Group USA 2023.
Edición:1st ed
Colección:Rockport Universal Series
Materias:
Branding (Marketing)
New products.
Brand name products.
Advertising > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009770738706719
Descripción
Sumario:"Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding"--
Notas:Includes index.
Descripción Física:1 online resource (259 pages)
ISBN:9780760378212

Ejemplares similares