Social media communication : concepts, practices, data, law and ethics

Social media communication concepts, practices, data, law and ethics

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This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.

Detalles Bibliográficos
Otros Autores: Lipschultz, Jeremy Harris, 1958- author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : Routledge [2024]
Edición:Fourth edition
Materias:
Social media.
Social networks.
Online social networks.
Social media > Law and legislation.
Social media > Moral and ethical aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757935606719
Descripción
Sumario:This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.
Notas:Includes index.
Descripción Física:1 online resource (442 pages)
ISBN:9781003281924
9781000910278

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