The rise of mass advertising law, enchantment, and the cultural boundaries of British modernity
'The Rise of Mass Advertising' is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of adverti...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Oxford University Press
2022.
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| Edición: | First edition |
| Colección: | Oxford scholarship online.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755637806719 |
| Sumario: | 'The Rise of Mass Advertising' is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity. |
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| Notas: | This edition also issued in print: 2022. |
| Descripción Física: | 1 online resource (405 pages) |
| Público: | Specialized. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780191949401 9780192674777 9780192674760 |
