Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association
2009.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755191206719 |
| Sumario: | Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China? |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (257 p.) |
| ISBN: | 9781282333833 9786612333835 9780814414330 |
